When it comes to fitness and nutrition once you're over 35, so many women get it dead wrong. They waste time unsuccessfully attempting to ‘diet’... or trying random exercise routines that never seem to change how their body looks. They're at the place where they're sick of fad diets that are impossible to stick to... of being told to give up sugar and carbs...of doing random workouts that never change the way they look... of buying into so-called 'magical' supplements and pills.  

They want nothing more then to get (and STAY) in a body that oozes confidence, commands attention and gives them endless energy... but they've never been able to find an approach that is realistic for them. They would love to have an amazing body - but they want to be able to get it in a way that they can actually STICK with... that's REALISTIC for their busy lifestyle... that doesn't require them to give up the foods they love or spend hours doing workouts that make them feel like they're going to die (yet they never see results from)... and is a PERMA-nent solution... so they never have to deal with this ever again!

The approaches that most busy women attempt once they're over 35 never seem to work... and just lead to more and more hopelessness. The fad diet of the year (Keto, Paleo, Intermittent Fasting, etc..). Trying to just 'eat healthy'. Taking random pills & supplements. The latest and greatest workout class, fitness app or 28-day 'challenge' from some 25 year old Instagram 'Influencer'.  

When you're in your 20's, your body is different. However, once you're over 35 years old, the ONLY thing that matters is the right approach... the right strategy - one that actually gets the results you're looking for... that is simple and process-driven.... that is easy-to-follow... that doesn't take a ton of time... that eliminates ALL reasons why it wouldn't work... and that you can actually stick with for the rest of your life... so that you can live the rest of your life the way you truly want to live it!  



PermaFit is a personal optimization program that uses a science-based, process-driven approach to help busy women over the age of 35 actually get - and STAY - in the most amazing body of their life - without having to diet or give up any of the foods they love... without having to take any magic pills, shakes or supplements... and without having to spend hours in the gym or do high-intensity workouts that bang them up and make them want to puke. 

Even if they feel like they've "tried it all" and that nothing will ever work for them. 

The PermaFit movement stems from the philosophy that the fitness and weight loss industry is borderline predatory... getting rich off BS band-aid solutions that set people up to fail... and that getting and staying in amazing shape is actually quite easy. PermaFit firmly believes that any busy woman over the age of 35 can - and should - be in a body they absolutely love being in... so that they can live their lives full of confidence, energy and vibrancy as the very best version of themselves. 

In fact, the ONLY reason women over the age of 35 struggle in their body all stems from their false 'beliefs' about fitness, nutrition and themselves:

  • Their false 'beliefs' about fitness, nutrition & what they 'need' to do at their age: I need to diet... I need to do high-intensity-style workouts... I can pick any random workout program and it'll work for me... I need to do lots of cardio... The more time I spend working out, the better... I need to eat 'healthy'... I need to give up carbs and sugar because they're the devil... I can't eat at night... I need to lift light weights for high reps to 'get toned'... I need to bench, deadlift and do back squats to build muscle... So-and-so (genetic freak, performance-enhancing drug user or 24 year old 'Influencer') does XYZ and he/she is in phenomenal shape, so that's what I should to do too...
  • Or their false 'beliefs' about themselves and what's possible: It's too hard... I'll never be able to lose this excess fat and get into an amazing body... I can never stick with anything... I'm too busy... I don't know what to do... I just can't get motivated... The older I get, the harder it is to keep the weight off... I could never look like that... I like food too much... I eat when I'm stressed... I'd have to sacrifice too much to get into great shape...  
  • The best analogy we use is that most women over the age of 35 are essentially driving East attempting to go to California - they're just never gonna get there by following those approaches and continuing to listen to these limiting beliefs. So they stay stuck on a proverbial hamster wheel where they keep spinning their wheels... but never getting anywhere!

But here's the good news - NONE of those false beliefs are true... and once the PermaFit Life System method is implemented... ANY busy woman over the age of 35 can be in a body they never thought was possible... and be able to keep it PERMA-nenlty... with far less effort then they once thought necessary.

Those 'in the know' definitely agree. Even physicians are raving fans of PermaFit... saying it's different than ANYTHING else that exists in the fitness and weight loss space... and that they'd recommend it to ANYONE. 


If you're over the age of 35 and want to get into phenomenal shape - and stay that way - so that you can live the rest of your life with total confidence and endless energy... you need the right strategy - or else you're setting yourself up for failure.

You need to put science to work for you.

PermaFit uses a scientifically-proven, process-driven approach - compiled from the worlds' top experts on fitness, nutrition and mindset... simplified and packaged together all under one roof - to getting into the most amazing shape of your life - and being able to stay there PERMA-nently. Our methodology is based on 3 core pillars that allow the busy 35 and over women that use it to achieve long-term PERMA-nent results like they've never dreamed possible.


Nutrition (85% of Strategy): YOU DO NOT NEED TO GIVE UP ANY OF THE FOODS YOU LOVE: You're welcome! But in all seriousness, dieting doesn't work. Diets are temporary, short-term fixes that are based on some level of restriction or deprivation. In fact, 95% of women over the age of 35 that attempt to 'diet' end up gaining back MORE weight than they initially lost. And every time you fail at a diet and gain the weight back, you strengthen your body’s self-defense mechanisms which make it HARDER to lose weight again in the future... EASIER to gain weight back… and it’ll cause your body to store even more fat in case you try to ‘diet’ again! 

That's why with all these fad diets (Keto, Whole30, Weight Watchers, etc...) you see the "Before and After" pictures where they lost 30 pounds... but they never show you the "After-The-After" pictures where they eventually gained 40 back! Ultimately, diets do your body more harm than good if you can’t stick with them forever - which as you've probably experienced is next to impossible to do! There is no ‘magic’ diet, meal plan or weight loss supplement! They ALL suck and they ALL will cause you to eventually fail... because they are all based on some level of restriction or deprivation... which your body (and your mind) absolutely hates! Trying to 'diet' to get into amazing shape is the equivalent of putting a band aid on a gunshot wound.  

At PermaFit, we teach you HOW food really works... and look at your specific bio-analytics and situation to teach you how to eat the foods you want to eat so that you can still enjoy your life without sacrificing the body composition and weight loss goals you have. And when you’re allowed to do that, it becomes something you can actually STICK with long-term. Gone are the days of 'dieting', attempting to give up the foods you love... or worrying about falling off the wagon and gaining the weight back. The word we hear all day long from the women we work with is 'freedom' - what we teach is the only thing that has ever given them total freedom and liberation over food. We show you how to incorporate strategies into your daily life that allow you to eat more of the foods you love… and have those foods you love actually HELP you on your weight loss and body transformation journey... so that you can eat them without the guilt and shame.

When you follow this, you never put your body into ‘deprivation’ mode. Your body (and mind) won’t fight you when you’re allowing it to still eat foods it wants to eat. You use SCIENCE so that there's no longer 'good' or 'bad' foods... and when you learn HOW to do this, it’s something you can do FOREVER. You can’t UN-learn it. That's the key. Following a meal plan or a diet will never work because they're based on restriction... and there's no real learning involved. We teach you in a very simplistic, step-by-step way how this actually works so it's something you can do for the rest of your life. Therefore, you eliminate having to diet EVER again... because you now know how food really works and how ridiculous diets really are. And when you do this for a short period of time, it becomes intuitive... and you no longer even need to think about it! 

This is SCIENCE - not OPINION...  

Physical Training (15% of Strategy): YOU DO NOT NEED TO SPEND HOURS IN THE GYM: If you're over the age of 35, no amount of cardio, bootcamp classes, yoga... or random exercise routines will get you the body you desire. Exercising for the sake of 'burning calories'... or 'feeling exhausted afterwards'... is not going to transform the way your body looks and performs. In actuality, it could end up doing you more harm than good. Training is different. Training is about following a step-by-step protocol to achieve a desired outcome. It has to be specific for your age and have one singular focus - changing how your body LOOKS, FEELS & PERFORMS. 

At PermaFit, we incorporate a physical training protocol adopted from the top strength and conditioning coaches in the entire country! THOUSANDS of bodies (including many household-name entertainers and professional athletes) have been transformed from this exact style of training. We’ve simply tweak it to make it safer and far more joint-friendly for busy women over the age of 35 who want amazing results... but can't afford to put excess stress or wear and tear on their body.

In order to get real results from training, it has to follow 'The Goldilocks Principal'... not too little, not too much – just right. 3-4 specific training sessions per week... 30-35 minutes each... can be done at a gym or at home. No cardio is necessary. No feeling like you're going to die. That is ALL you need to do to completely transform your body! Anything more than that tends to be overkill... and can actually CAUSE your body to store excess body fat!

We live in an era in which we often believe that 'more is more'... but when it comes to your body, once you're over 35, LESS of the 'right' work to your body is what actually produces amazing life-changing results. So, the formula for success is... 

The 'Right' Physical Training Protocol For A Busy 35+ Year Old Woman + The 'Right' Quantity of Work & Intensity + The 'Right' Exercises In The 'Right' Order + Doing Them The 'Right' Way = MASSIVE RESULTS!

If you follow this, you WILL build muscle… and that muscle will burn fat for you 24/7. And it will completely change how your body looks, feels and performs.  

Again, this is SCIENCE – not OPINION… 


If you're following the right strategy (Pillar #1 mentioned above), you'll soon see that the only thing that can then hold you back is your thoughts and beliefs. You see, when undergoing a transformation, most people try relying on things like willpower, motivation and positive thinking. And while there's nothing wrong with those things, those are conscious thoughts... and conscious thoughts make up 5% of our mind. The problem is that the other 95% of our mind is unconscious -- it's in our subconscious minds... and it runs an automatic program based on every single thought, belief, experience and emotion we've ever had since the day we were put on this planet. That automatic program runs our lives... and creates the beliefs we have about fitness, nutrition and of ourselves. It plays that stored program over and over behind the scenes. And as weird as this sounds, it actually will do everything it can to keep you stuck where you are.... because all it cares about is your survival... and as unhappy as you are right now in your body, it really doesn't care -- it just wants to keep you exactly where you are because where you are is familiar… and familiar is safe. That’s all it knows! It wants you to stay identified with the version of you that keeps struggling with this. 

So when you go through a transformation, there are 5 phases you typically experience. The first is Uninformed Optimism. That's when you start something new and you're excited and motivated. Then you move into the second phase which is Informed Pessimism - you've hit your first roadblock on your journey... and it's not as fun or easy as you were hoping it would be. Then you eventually hit the third phase which is the Valley Of Despair - that's the place where you feel you're doomed, this sucks, it isn't gonna work... and you fail. You go back to some level of normalcy, gain the weight back, feel even more hopeless... and several months from now, you'll come across some other shiny diet, program, pill or meal plan... and decide to start all over again with something else back at phase one. This is what most women will do over and over and over again... essentially struggling with this for the rest of their lives.

However, at PermaFit, we help you become aware of your unconscious, automatic patterns and false, limiting beliefs that hold you back... and we rip them up... and start to replace them with new, empowering beliefs in line with the person you are BECOMING... not the person you currently are or once were. And because we do that, we can easily get you to the forth phase which is Informed Optimism. That phase is when everything is clicking, you're seeing amazing results... and this has actually become easy and intuitive for you because you're living without restrictions. And then you move onto the fifth phase which is Success & Fulfillment -- and that's essentially when you have become a new person... you are a new identity in an absolutely amazing body... and it is PERMA-nent.

In addition, we know firsthand that when you live a busy life, you can experience higher-then-average stress. And stress makes it MUCH harder to lose fat and build muscle. Another reason why our approach is SO different is that we do the precise amount of training and utilize stress reduction strategies to significantly decrease cortisol levels... which speeds up recovery time from your workouts... and speeds up the muscle building and fat loss process by almost DOUBLE!

Again, this is SCIENCE - not opinion!


We live in an era of information overload. It's easy to get sucked into 'paralysis by analysis'... and that's exactly where nothing occurs! Without a step-by-step blueprint to follow (coupled with the right blend of accountability, support, community and coaching), you’re left guessing... trying to piecemeal things together. You constantly dip your toe in the water… trying a little bit of this and a little bit of that... never seeing any real results. And when you eventually get stuck, it's nearly impossible to get yourself un-stuck... because you can't read the label from inside the jar!

At PermaFit, we teach you EXACTLY how all of this works is a very simplistic, systematic step-by-step way and provide the right blend of accountability, an amazing community, personalized support and hands-on coaching that is unlike ANYTHING else in the industry... to ensure that you not only understand this and get amazing life-changing results... but that you actually follow-through with it... and continue to follow-through with it. And if you get stuck, we can easily get you unstuck. This is about learning while doing. Without the right style of learning, you will always stay stuck.

But the cool part is once you let us teach you this, you will never have to deal with this EVER again for the rest of your life. Once you learn it, you can never UN-learn it. This is about a PERMA-nent fix - this is not a 28-day challenge, meal plan, shake, supplement, pill or 60-day booty builder blaster workout. You learn how to do this right and you learn how to do this once... and you'll never have to pay anyone or deal with this EVER again. Again, this is SCIENCE - not opinion... 

There is NOTHING else like this!